On June 8th it was announced on Steam that 5 million people could receive PAYDAY 2 for FREE. No gimmicks, you just find it in the Steam store, click install, and you have it for life. So how did that work out for OVERKILL, the developers of PAYDAY 2?
Pretty damn good actually. Looking at steam charts, since August 2013 the game has been around 10,000-15,000 average monthly players with some variations in both directions. In June this number shot up to 80,779 average monthly players with peak players hitting 247,628! That’s pretty amazing.
With this sudden growth in player base PAYDAY 2 has now been in the Top Games by current players list on SteamCharts for quite a while. Will it continue? That I don’t know but I think other developers should take note that after your games been out there long enough, and you want to increase your player base, just give away 5 million copies.